That was, in essence, the recommendation of marketing consultants to the executive leadership team of Compassion International, some years back. But the executive leadership team, being made up of believers who really believe, did just the opposite.
At that time, the "tagline," or whatever it might have been called at the time, said simply, "Releasing children from poverty." No "Jesus" there, just in the Mission Statement, the 4C's of Compassion, and in the day-to-day work of releasing children from poverty. So what did these executive-types do with the recommendation?
They changed all of their marketing materials, letterhead, business cards--everything that the old line appeared on was changed, all the way to the sign in front of the building. The line now reads, "Releasing children from poverty in Jesus' name"! Read why and how, and the affect on the children and their families, when they are loved, developed and cared for in Jesus' name. Shaun Groves has laid it all out beautifully.
Oh--the Epilogue: Compassion International has done nothing but grow, in sponsorships (phenomenal growth!) and financial support, in the years since that infamous recommendation was made . . . even through our Great Recession, from which we are still recovering.



